Periscope: How it Will Change Television, SEO and Your Brand

Comment

Periscope: How it Will Change Television, SEO and Your Brand

Periscope brings to mind a scene from the 1976 film Logan’s Run, set in the year 2274 when residents of an idyllic, utopian, domed city believe that as each person turns 30 years of age they must meet their fate and be reincarnated for another rapturous lifecycle. Law enforcement officer Logan (Michael York) goes undercover in search of the truth and enlists Jessica (Jenny Agutter) to assist in his insurrection.

The particular scene...

Comment

SuitCafe Launches The First Revolving Wardrobe™ Handmade Men's Suits to Wear for Unlimited Time and Return for Free Suits.

Comment

SuitCafe Launches The First Revolving Wardrobe™ Handmade Men's Suits to Wear for Unlimited Time and Return for Free Suits.

Handmade men’s suits made to measurements.  Wear them then return them for free Suits. You decide when to revolve your wardrobe.  The returned suits are renewed, recut, refitted and distributed to men in need.

Philip Pravda, Founder and CEO of SuitCafe.com, launches The First Revolving Wardrobe™ on June 16, 2015.  The new men’s suit collection enables men to purchase suits, tailor and wear them for an unlimited amount of time.  Then, return and select new suits for free.  Pravda has created SuitCafe.com as the online retail source for this men's clothing collection.  Pravda, international clothier and retail authority states, “SuitCafe.com is the first and last place you will ever need to go to buy a suit.”

The collection is designed with the same modern fit and Italian fabrics as known from his Madison Avenue and Fifth Avenue stores in New York City.  Pravda partnered his SizeIt™ system with SuitCafe.com to provide consumers with his online sizing assessment utilizing three familiar measurements:  neck, waist and height.  SizeIt™ is available to the public at SuitCafe.com without purchase required. "When working with clients in person, I never ask about size.  I just look at them and know their measurements from neck down to their shoe size,” says Pravda.

“After more than three decades in brick and mortar retail and having personally fitted over 30,000 men in suits, I am keenly attuned to what men need and want with respect to their wardrobes,” says Pravda.  “I am able to afford men something even greater than just luxury fashion.  It’s about creating opportunities for men to achieve their personal best-- outfitting for success and, in turn, they outfit others for success.  It’s a feel good and feel good again situation." 

When men revolve their wardrobe and choose new suits, the returned suits are renewed, recut, refitted and distributed to men in need.  Pravda says, “It ‘suits the soul,’ too.”

About SuitCafe.com:

SuitCafe.com features the, details and hand stitching of the most sought after styles as well as custom personalized labels on the interior of suit jackets and 10 day delivery.  Suits are crafted from Super 150s and 160s wool and cashmere as well as an exclusive SuitCafe.com fabric, CashLana™, boasting the hand of cashmere and the strength of wool with an online opening price of $287.

About Philip Pravda:

Philip Pravda is a fourth generation clothier in New York City and was the first to import brands such as Canali, Giorgio Armani and Ermenegildo Zegna to the United States.  His pedigree in menswear includes his great grandfather in 1908 as the first to introduce the concept of retailing new, men’s clothing.  His grandfather, in the 1970s, designed and coined the phrase for the “Hollywood Suit,” the style of which became an iconic look of that era through Saturday Night Fever as worn by John Travolta.  Philip Pravda launched the first online men’s suit business in the 1990s. His clients include: heads of state, celebrities, dignitaries, corporate executives and businessmen from around the world.  His designs are featured in film, television, the White House, United Nations and on avenues around the world as well as in GQ, NY Post Page Six, Crain’s, 1010 WINS, FOX, WWD, DNR, Chain Store Age, Footwear News, and the Emmy, Tony and Grammy Awards.

http://www.suitcafe.com. Handmade men's suits made with 3 measurements: neck, waist and height.  Super 150s and 160s wool and SuitCafe’s exclusive CashLana™ fabrics from Italy.  Learn how it works: http://www.suitcafe.com/how-it-works

Comment

How Exclusive Are Luxury Brands

Comment

How Exclusive Are Luxury Brands

Givenchy has a $700 shirt in stock. Tom Ford has $3200 shoes on display. Zilli has a suit for $10,200 off the rack. How many do they actually create? It’s not a matter of do they have the customer for these types of price points, they certainly do, but how many pieces could actually be produced in these categories?

Comment

How To Buy A Well Tailored Suit

Comment

How To Buy A Well Tailored Suit

Before I began writing this article, I did a Google search on my topic of choice. The search resulted in over 9 million hits on how to buy a suit or how to choose a suit. I skimmed a few to get the main idea of what these authors were writing about, and concluded that most of them did not know what they were writing about. This was most evident when the authors included a photo to highlight and demonstrate how a suit should fit, and the garment did not fit. As the old adage goes, a picture is worth a thousand words.

Comment

How Do You Tell The Difference Between A Suit And Sport Jacket

Comment

How Do You Tell The Difference Between A Suit And Sport Jacket

A suit is a matching set of a jacket and trouser.  It's not enough to say that they match, but must be cut from the same bolt of cloth when the pattern is cut. This is when the suit is just a piece of flat fabric. This part is essential in the manufacturing process to ensure matching die lots. If you cut the pant from another bolt of fabric it may not match even though it is the same.

Comment

Stepping Out In Formal Footwear

Comment

Stepping Out In Formal Footwear

In a few days, 2015 will arrive. If you’re celebrating at a swanky event, be sure to be prepared with a dynamite outfit. Men, don’t think you can get away with wearing your work shoes with formal attire. There’s nothing worse than a tuxedo paired with lace-ups completely scuffed from everyday travels on the bus and subway systems of a major metropolis.

Comment

Is It OK To Wear An Expensive Suit To A Job Interview?

Comment

Is It OK To Wear An Expensive Suit To A Job Interview?

I think one of my newest videos can help you on what to wear to an interview.  What I tell my clients, even if they can afford an expensive suit, try not to look better than the person interviewing you.  Better to be clean and crisp, but understated and conservative.  You don't have to look dead as though you are missing a personality, but keep it simple.


Comment

Why It's Important For Your Brand That Giorgio Armani Dressed George Clooney For His Wedding

Comment

Why It's Important For Your Brand That Giorgio Armani Dressed George Clooney For His Wedding

Giorgio Armani, now 80 years old, has his name on every type of product from jeans to hotels to swimwear to perfume. He found it important to make this announcement himself at his Milan Fashion Week show when a vast amount of press was present. We all know George Clooney as a very successful actor with two Oscars. It’s known that the two are friends.

What can we learn from this announcement? Is it just another pop culture, fashion blurb that the press will milk day in and day out until we see the photos? Is there something telling about his announcement that we could use for our own brands?

Comment

Interview Suit : What Should You Wear?

Comment

Interview Suit : What Should You Wear?

Is this your first interview? If it is your first time going on an interview the same rules apply as if it were your tenth time. What should you wear as an interview suit? Is an interview suit different from a regular business suit?

Comment

Double Breasted Suit : A Study In Design

Comment

Double Breasted Suit : A Study In Design

It has been a few years since I have worn a double breasted suit.  In the early 1990s, that ‘s the only design of suit that I wore and felt comfortable in.  Every suit I owned was a double breasted.   For many years now I have been wearing single breasted suits.  Periodically, I would come into contact with a “DB “ suit and would try it on and look in the mirror.  This would usually occur at a clothing factory or showroom where there were samples available to try.  The suit felt comfortable and has a commanding presence about it.  

Comment

Single Breasted Suit : A Study In Design

Comment

Single Breasted Suit : A Study In Design

As early as the 1920’s the single breasted suit has been in fashion.  Certainly, it has gone through many changes over the years in terms of fit.  Early on they were tight fitting, then around 1935 they became loose fitting and in the 1970’s became tight fitting again.  It seems at present the trend is back to slimmer fitting, single breasted suits. 

There is more than one type of style of single breasted suit, also known as the “SB “ suit.  Most of the styles have to do with how many buttons and what style of lapel is designed into the jacket.  

Comment

Is The Apple Watch A Fashionista In Disguise

Comment

Is The Apple Watch A Fashionista In Disguise

When it comes to Apple tech we only get it once every 18 months to two years.  When it arrives there is so much hype and anticipation.  Whatever Apple introduces the majority wants immediately.  There are already people lined up at the Apple flagship on Fifth Avenue and 58th Street in New York City.  Today, along with the new iPhone 6 and 6 Plus, Apple launched the Apple Watch.  Not only is it a marvelous piece of innovative technology that took years to design and build, but it’s fashionable or at least it wants to be.

Comment

Why Use Shoe Trees

Comment

Why Use Shoe Trees

 Do your feet hurt after a long day at work?  How do they feel after a long walk or after standing for an extended period of time? If your feet do hurt imagine how your shoes must feel pounding the pavement.  Good shoes are an investment in everyday comfort.  If you treat your shoes right, your shoes will treat your feet right.  This is a case for why using shoe trees are important to the longevity of your shoes and feet. 

Comment

What To Wear When Traveling On A Plane

2 Comments

What To Wear When Traveling On A Plane

 

Preparing for upcoming air travel is always hectic. What should be packed? Don't bring too much? Don't bring too little? How many pairs of shoes? Can I fit all my clothing in my carry on? After the luggage is packed the key question still remains, what should I wear on the plane?

 

2 Comments

How Much Dress Shirt Cuff Should Show?

Comment

How Much Dress Shirt Cuff Should Show?

Off to work for the big meeting and you run out the door.  Suddenly, you find yourself pulling at your shirt's sleeves.  You keep trying to pull them down to show more cuff.  Maybe it is of no fault of the shirt.  The suit sleeves are too long and no matter how you try to keep those suit sleeves off of your knuckles, the shirt does not want to show.

Comment

How To Choose The Perfect Suit Hanger - No More Wire Hangers

Comment

How To Choose The Perfect Suit Hanger - No More Wire Hangers

All hangers are not created equal.  This especially applies to hangers that are needed for suits.  There are many types of hangers made for generic purposes, such as, the wire hanger, but there are hangers that are manufactured for specific purposes, such as suit hangers.  Who doesn't remember Faye Dunaway screaming, "No more wire hangers!" in the movie Mommy Dearest.  Faye Dunaway played Joan Crawford in the story of Ms. Crawford’s life as told through the eyes of her daughter, Christina Crawford.  It remains a legendary Hollywood film. 

Comment

Step By Step Guide How To Fold A Suit Jacket For Traveling Without Wrinkles

Comment

Step By Step Guide How To Fold A Suit Jacket For Traveling Without Wrinkles

Over the years of being in the men's clothing business many people have asked me how to fold a suit jacket in the luggage without wrinkles. I would show them a fold taught to me by my grandfather that I have used over and over while traveling. My suits come out of the luggage in great condition even after a long flight. Hang your suit or jacket up when you take it out and wear. No need to call hotel housekeeping for pressing.

Comment