Giorgio Armani, now 80 years old, has his name on every type of product from jeans to hotels to swimwear to perfume. He found it important to make this announcement himself at his Milan Fashion Week show when a vast amount of press was present. We all know George Clooney as a very successful actor with two Oscars. It’s known that the two are friends.
What can we learn from this announcement? Is it just another pop culture, fashion blurb that the press will milk day in and day out until we see the photos? Is there something telling about his announcement that we could use for our own brands?