Givenchy has a $700 shirt in stock. Tom Ford has $3200 shoes on display. Zilli has a suit for $10,200 off the rack. How many do they actually create? It’s not a matter of do they have the customer for these types of price points, they certainly do, but how many pieces could actually be produced in these categories?
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Giorgio Armani, now 80 years old, has his name on every type of product from jeans to hotels to swimwear to perfume. He found it important to make this announcement himself at his Milan Fashion Week show when a vast amount of press was present. We all know George Clooney as a very successful actor with two Oscars. It’s known that the two are friends.
What can we learn from this announcement? Is it just another pop culture, fashion blurb that the press will milk day in and day out until we see the photos? Is there something telling about his announcement that we could use for our own brands?
In this first blog post, I want you to know that I made this site for you. It pains me to know that men are buying low quality clothing. Even worse, low quality clothing with high prices. Retail store clerks with very little experience in the field of men's fashion and tailoring are giving out expert advice. On the internet there are many bloggers, You Tubers and entrepreneurs that only regard men's fashion as their hobby or have just recently begun to have their own sense of style and call themselves experts.